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The following is the Brand vitality forest marketing data report From Yien data recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing, Yien consulting.
When people think of the “0 sugar, 0 fat, 0 calorie” sugar free beverage, people will probably associate it with Yuanyi forest. As a young brand established in 2016, how did Yuanyi forest grow into a well-known and highly competitive online beverage in just four years?
According to the observation of Yien, the brand positioning of Yuanyi forest’s “sugar free” beverage is in line with young urban people’s pursuit of light food, natural and healthy diet concept. The brand is favored by female users in first and second tier cities. In terms of brand communication strategy, Yuanxi forest finds out the interest preference of young audience, and chooses entertainment content marketing to quickly boost brand awareness.
According to the data of Yien marketing think tank, as of October 18, 2020, Yuanyi forest has put in six variety shows and one TV play, ranking 11th in the beverage industry in terms of the number of drama content. Since the title of “our band” in March, the popularity of the brand public opinion of Yuanyi forest has been rising. During the summer vacation from July to September, many variety shows such as “full of vitality brother”, “young sports bar”, “youth in the earth” have been launched one after another, driving the public opinion volume of Yuanyi forest to a high level, brand awareness has been significantly improved, and the content marketing strategy or Yuanyi forest has been put on line Key strategies that can quickly open up the consumer market.
This time, based on the data of marketing think tank, Yien released the evaluation report on the content marketing effect of Yuanhe forest, which interprets the brand marketing strategy of Yuanhe forest from three aspects, namely, the general situation of Yuanhe forest content marketing, the analysis of Yuanhe forest content marketing effect and the comparative analysis of soft advertising in beverage industry, so as to provide valuable reference and reference for the industry.
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