The following is the Brandz in 2021 ™ Report on top 50 global brands in China From Kaidu & Google recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
Although this year’s top 50 list is influenced by the global situation and takes emerging markets into consideration, the contribution of each category in the list to the overall brand power is still relatively stable, with consumer electronics (33%) and mobile games (15%) still occupying the largest share.
“For a long time, Google has been cooperating with the best global brands in China, witnessing the shift of these brands from pursuing short-term sales performance to long-term brand building, striving to achieve sustainable and high-quality growth through brand building, and showing strong resilience in the period of economic downturn.” Lin Yuzhen, vice president of marketing insight and solutions for Google Greater China, commented“ In this challenging year, these efforts of top Chinese global brands have paid off to a large extent. “
In order to correctly grasp the views of overseas consumers on Chinese brands, Kaidu and Google have developed a set of four step measurement method and adopted Kaidu brandz ™ Data analysis technology and Google’s ability to reach audiences and collect data online.
This year’s report covers 11 national markets with great export potential for Chinese brands, as well as 15 industries in which Chinese brands are more active in overseas markets (Note 1). The Chinese and international brands covered can represent more than 80% of the market share of each category. We compare 282 Chinese candidate brands and 1380 non Chinese brands in these 15 industries, and select the final top 50 Chinese global brands by calculating the scores of each brand in the “three elements of brand power” (meaning, differentiation and prominence). However, since this year’s list includes data from four emerging markets for the first time, the year-on-year analysis in this year’s report is only for developed markets.
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