The following is the CEO Crisis Management Planning Manual From Meltwater recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
Recently, the major brands have frequently burst out of public relations crisis. From the perspective of communication, it once again sounded the alarm for enterprises: crisis management is imperative.
In this context, meltwater, a global media insight expert, joins hands with the drill, a professional crisis public relations organization, to bring you the special report of “CEO Crisis Management Planning Manual” (hereinafter referred to as “the manual”).
The handbook elaborates the basic principles of crisis management, the four step strategy template for dealing with crisis management, the proven 4m method and suggestions for crisis management follow-up actions, so as to help brands prevent and resolve public relations crisis and enhance brand power.
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