The following is the CEO report 2021 From IBM recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
A recent IBM study shows that customer experience and customer relationship are the top priorities of CEOs in the next few years, but the importance of CMOS to these tasks has been ignored.
According to a survey of 3000 CEOs in 50 countries and 26 industries, when asked to list their top priorities in the next two to three years, providing a better customer experience is the top priority for six out of 10 CEOs. As for underperforming CEOs, better customer experience is still a priority, but only 38% mentioned it.
The winning CEOs said that the next top priority of enterprises is to focus on customers, with 55% of respondents believing that stronger customer relationships are needed. In the next few years, other priorities for high performing CEOs include improving efficiency (51%), improving Sustainability (37%), providing more innovation in business models (37%), and providing more innovation in products and services (32%).
But, unlike this overall focus on the customer experience, CEOs don’t believe that the CMO will play a key role in the key priorities for the next few years. In contrast, CFO (57%) and COO (56%) ranked first, followed by CIO / CTO (39%).
Only 19% of CEOs believe that the chief marketing officer will play the most critical role in their organization. This number has been declining for many years, and in 2013, about 66% of CEOs thought the chief marketing officer was crucial.
Overall, IBM research shows that CEOs are primarily customer-centric. According to the study, 50% of the 3000 respondents are customer-centric, 30% focus on products, and 20% focus on operations.
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