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China consumer brand development report in 2021 From Ali Research Institute

The following is the China consumer brand development report in 2021 From Ali Research Institute recommended by And this article belongs to the classification: Consumer research, research report, Ali Research Institute.

The report found that after the epidemic, consumers tend to provide self-service at home and nearby. The integration of online and offline development makes the combination of situations rich and diverse, and the importance of consumption scenarios is highlighted.

From the perspective of category structure, the growth of online market share of cultural entertainment and 3C digital brands on Alibaba retail platform will lead other consumption categories from 2015 to 2020, with a compound growth rate of 4.5%. In addition, the high price belt of medical and health care contributed 51.9% to the growth  。

From the data point of view, the growth rate of new brands after the supply side reform is the fastest, and the sales of comparable top 10 representative brands in 2020 is 17.9 times of that in 2016. On the one hand, because of their relatively small base, strong innovation power, more relying on online channels, online data performance is outstanding; On the other hand, with the help of new channels, new brands can quickly compare with traditional brands in terms of consumer scale.

According to the analysis of Ali Research Institute, most of the new brands are born in the commodity category of high-frequency purchase, which has not been established for a long time. From the perspective of research, the long-term development of new brands still needs longer observation and market test.

In addition, Ali Research Institute found that in 2020, there will be more government driven development of new industries and new models, especially the latest practice cases of regional public brands and the overall image of regional advantageous industries. To sum up, high-quality brand development is inseparable from the policy guidance and support, the enterprise’s endogenous spirit of innovation and craftsmanship, and the new service providers to improve the market competitiveness.

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