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The following is the China K12 online large class industry research report in 2020 From IResearch consulting recommended by recordtrend.com. And this article belongs to the classification: Internet Education, research report, IResearch consulting.
With the rise and fall of star players, the large class mode with class fees as the core means of realization has been in a tight encirclement when the profits of other sub circuit tracks are far from certain. It has contributed a number of listed companies with K12 business as the strategic focus for the online education industry.
In 2018, K12 online school giants rushed to summer classes, and there were fierce marketing wars. They tried to occupy a place in this golden track with high ceiling, long user life cycle and rigid demand. The debate on class type is still debating, and the marketing methods are different. Although there is no final conclusion on the industry, after years of scouring, many experiences have been accumulated in the minds of those front-line class practitioners who have experienced many battles. Under the trend of normal competition, which old ways do not need to be taken? What new roads are worth digging? Under the background of the alternation and transformation of new and old technologies such as Internet, big data and artificial intelligence, what changes will happen to the experience and effect of classes?
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