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The following is the China Mobile Music Industry Report 2020 From MobTech. recommended by recordtrend.com. And this article belongs to the classification: Wireless music, research report.
Mob Research Institute analysts point of view:
1. Mobile music monthly live users maintain at 400 million level
Under the background that the overall traffic of the Internet has peaked, mobile music is in a state of weak growth of users and insufficient stamina for the growth of users’ use time; the head pattern is fixed, and kugou music, QQ music, KuWo music and Netease cloud music are in a stable position
2. TME builds music Empire, Netease cloud black horse breaks through
The three product matrices of Tencent Music Group (TME) have established its “one super” status, and with strong financial support, it has rapidly built a copyright barrier; Netease cloud music has won a place in the fierce competition with its unique positioning of music community
3. After 1995, the number of users decreased and the number of sinking users decreased
Compared with last year, the proportion of male users of mobile music has increased by 5.7%, the proportion of sinking users has decreased by 6.6%, and the number of users under the age of 24 has decreased by 7.6%. Mobile music is less attractive to young people, and still has great attraction to urban white-collar workers
4. Industry leader develops to omnipotent music service provider
Mobile music takes music content as the starting point and core, and the industry leaders gradually radiate to the upstream and downstream of the music industry chain. They intervene in various fields of the music industry by creating musicians’ platforms, establishing music brands and holding concerts.
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