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The following is the China sleep index report 2020 From Happy to come recommended by recordtrend.com. And this article belongs to the classification: Life data, research report.
According to the report data, in 2019, 43% of the people are playing with mobile phones one hour before going to bed, 58.9% of the Chinese people stay up more than three times a week on average, and 49.4% of them choose to stay up actively. Among these subjectively “do not want to sleep”, the post-90s, post-95s and post-00s account for the highest proportion, reaching 52.5%. There are more and more beautiful “Fireflies” at night.
Is playing mobile phone the reason or the result of not sleeping? The report points out that insomnia is not only caused by individuals, but also by the changes of the whole society and life style, which has made it difficult for many people to get a good sleep. In the case of shorter sleep duration, sleep quality is very important.
According to the sleep index report, 79.3% of the people are highly concerned about sleep, and their desire to improve sleep quality is becoming stronger and stronger. In 2019, 67.4% of the people have purchased wanghong sleep products, of which 62% are born after 90s. For the post-90s, who “stay up late while keeping health by punk”, sleeping products have become the “life-saving straw” for many people. Although the survey shows that more than half of consumers think that wanghong sleep products have no effect, it is undeniable that the demand for improving sleep has spawned a huge market.
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