The following is the China smart Media Development Report From New Media Research Institute of Communication University of China & Sina AI Media Research Institute recommended by recordtrend.com. And this article belongs to the classification: research report, Industry information.
On March 25, 2021, the New Media Research Institute of the State Key Laboratory of “media convergence and communication” of Communication University of China and Sina AI Media Research Institute jointly released the “China intelligent media development report (2020-2021)”, which made a comprehensive inventory and in-depth insight into the new development and new situation of China’s intelligent media ecology under the background of deep media convergence. Professor Zhao Zizhong, President of New Media Research Institute of Communication University of China, and Wang Wei, CEO of Weibo, Sina mobile and President of sina AI Media Research Institute, are the chief experts of the project. Associate Professor Xu Qi, researcher of “media convergence and communication” State Key Laboratory, general manager of sina mobile marketing department and vice president of sina AI Media Research Institute, Qiao Yu, director of sina mobile algorithm and director of sina AI Media Research Institute are the members of the project Li Yunhui, vice president of Media Research Institute, is the project leader, which is jointly completed by the New Media Research Institute of Communication University of China and Sina AI Media Research Institute.
Since 2019, the New Media Research Institute of Communication University of China and Sina AI Media Research Institute have jointly launched a series of research topics on the development of China’s intelligent media. They publish the results of China’s intelligent media development report every year, faithfully record the development history of China’s intelligent media, analyze and judge the breakthrough path of China’s intelligent media development, deeply tap the experience of China’s intelligent media cases, and jointly witness China’s intelligent media Innovative power and unlimited potential. After two years of careful polishing, “China intelligent media development report” series has developed into an important achievement of industry university research collaborative innovation in China’s intelligent media research field.
China’s smart media development report (2020-2021) consists of four parts: the first part reviews the policy, investment, technology, ecology and academic aspects of China’s smart media development in 2020; the second part focuses on China’s smart media application ecology and publishes the results of “China’s annual ecological survey of smart media”; the third part deeply interprets the people’s daily, CCTV, Guangming Sina News and other annual intelligent media cases; the fourth part collects the representative views of intelligent media scholars and industry experts through the “China’s intelligent media theory” section, and forecasts the development trend of China’s intelligent media in 2021.
The highlights of China’s intelligent media development report (2020-2021) should not be missed.
In 2020, the development of China’s intelligent media covers policy, investment, technology, ecology and academic aspects
Highlight 1: in 2020, the national level will introduce important policies such as “new infrastructure” and media deep integration, pointing out the direction for media intelligence from the height of national strategy. At the level of major ministries and commissions, the Ministry of science and technology, the Ministry of industry and information technology, the office of Internet information technology, the State Administration of radio, film and television, and the Ministry of culture and tourism have issued favorable policies for the development of artificial intelligence, providing policy support for the strong “out of the circle” of “intelligent media + industry”. At the local level, many provinces and cities have issued policies on artificial intelligence, media deep integration, and smart radio and television to promote the regional layout of intelligent media technology research and development, talent training, environmental construction, and application market.
Highlight 2: in 2020, the scale of China’s new generation AI market is expected to reach 70 billion yuan. During the year, the investment hotspots of intelligent media focus on the deep integration of AI technology and media, as well as the cross enabling fields of AI and information technology. AI + audio and video / Cloud Games / VR AR / live broadcast / big data have become the hot spots to attract money, such as Yitu network, Liangliang vision, Zhongke Wenge, lexiangke Technology continues to be favored by the capital market.
Highlight 3: in 2020, the capabilities of general technologies such as artificial intelligence underlying chips, sensors, computer vision, speech recognition, natural language processing, and machine learning will continue to improve, and breakthroughs will be made in IOT intelligent vision, brain computer interface, and intelligent speech processing technology in complex scenes. In the post epidemic period, domestic AI is deeply integrated with 5g, big data, cloud computing, blockchain, Internet of things and other emerging technologies. The mobile, pan media, video, and platform situation of domestic media environment poses new challenges to the development of intelligent media. The accelerated development of AI platform, entry scene, and content security 2.0 further stimulates the depth and breadth of intelligent media applications.
Looking at 4:2020, COVID-19 brings historical challenges to the field of information dissemination, and objectively accelerates the process of intellectualization of domestic media. Epidemic prevention and control not only put forward new propositions for the innovation of intelligent media, but also put forward new directions for the innovation of intelligent media in the post epidemic era, catalyzing the strong trend of “intelligent media + industry”, and promoting culture and tourism, exhibition, government affairs, etc. to become the test fields for enabling vertical industries and expanding media ecological territory. In terms of enabling path, the construction of smart media platform and the cloud on smart media become the key deployment of the development of smart media platform. In terms of ecological cooperation, the State Key Laboratory takes the lead in promoting the basic research and application demonstration of intelligent media, the cooperation between mainstream media groups and Internet business platforms is constantly enhanced, and AI open platforms are blooming, which jointly promote the sustainable and healthy development of intelligent media ecology and highlight the potential space for intelligent media enterprises to participate in the main battlefield of economic construction.
Highlight 5: in 2020, the quantity and quality of domestic intelligent media research achievements will rise, and the output of intelligent media research achievements of Communication University of China in recent five years will rank the first. At present, the interpretation and speculative turn of domestic intellectual media research appears, and the research focuses on the ecological analysis of intellectual media, the development logic of intellectual media, human-computer relationship, the intelligent transformation of traditional media, intelligent media and news ethics. The fourth part of this report specially sets up the “China’s intelligent media theory” section, which collects the representative views of many domestic intelligent media scholars and industry experts, in order to have a multi-faceted and in-depth interpretation of the development of domestic intelligent media.
Research on the development status and future trend of China’s Intelligent Media
Highlight 6: new mainstream media and head Internet business platform are the key forces in the ecological pattern of China’s intelligent media. The intelligent development path of mainstream media based on smart radio and television and smart newspaper and the intelligent development path of head Internet business platform have taken shape. The continuous competition and cooperation between the two will shape the future pattern of China’s intelligent media ecology.
Highlight 7: “annual ecological survey of China’s intelligent media (2020-2021)” shows that the current media industry has a deeper understanding of the strategy of intelligent media, the investment in all aspects has increased year on year, and the application effect of artificial intelligence technology in media information collection, content risk control, content distribution and other links is outstanding. The application of smart media drives the growth of user scale, and the profitability still needs to break through. The lack of professionals, weak technical foundation and insufficient capital investment are still the three challenges of smart media transformation.
Highlight 8: in 2021, the technology, business and ecology of intelligent media are expected to usher in new breakthroughs. In terms of technology, the construction of AI infrastructure continues to advance, and new breakthroughs in large-scale pre training language models such as gpt-3 and switch transformer, as well as cross fields such as scientific computing, brain like computing, brain computer interface and quantum computing will expand new space for innovative application of intelligent media. In terms of business, smart media will continue to make efforts to play a greater role in serving major publicity activities, enabling media to deeply integrate and innovate, helping social governance, promoting media industry to break the circle and integrate, and expanding business models. “Smart media + government affairs service business” will become the main theme and main direction of innovation. In terms of ecology, the collaborative innovation of industry university research of intelligent media will continue to deepen, providing fertile ground for the development of intelligent media.
Excellent cases live broadcast in the transformation of China’s Intelligent Media
Highlight 9: in depth interpretation of the excellent cases of the year, focusing on the ongoing reform of China’s intelligent media. This report explains in detail more than 10 excellent cases of annual development of intelligent media, including “creative brain” of people’s daily, “artificial intelligence editorial department” of CCTV, intelligent publishing system of Guangming, Sina News “Ai + big data”, SMG financial media center, intelligent strategic layout of interface and Financial Association, intelligent cloud 4.0 of cover media, 5g + AI all media news production platform of touch media.
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