RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.
The following is the China’s Ott service industry in 2020 From 36kr Research Institute recommended by recordtrend.com. And this article belongs to the classification: Internet TV, research report.
In recent years, with the popularity of the Internet and the Internet, the smart terminal has gradually disappeared. As a typical representative of the scene Internet, large screen Internet has ushered in the high-speed development. The expansion of Ott large screen TV in fitness, education, games, e-commerce and other fields has enriched users’ living room life, and gradually transformed from a single video service carrier to a diversified service tool.
In 2019, China will officially enter the 5g business era, the technology catalytic scenario Internet will be accelerated to land, the Ott large screen will gradually transition to the pan intelligent screen, and the intelligent screen ecological 1.0 era is coming.
Ott (over the top) broadly refers to Internet companies providing various application services to users through the Internet. Typical Ott services include Internet TV business, Apple App store, etc. In a narrow sense, Ott refers to Internet companies that provide users with video, games, shopping and other services on the public Internet based on Internet TV or “TV + box”. Its important carrier is Ott large screen TV (also known as Ott large screen or Internet TV).
Ott industry ecology forms a closed loop, and downstream enterprises are worthy of attention
At present, there are only seven manufacturers holding Internet TV integrated service licenses, and the license has become a scarce resource. Based on this, we should give full play to our own advantages and build Ott industry ecology with Ott large screen as the carrier.
The upstream of Ott industry ecology is content provider, and the downstream is Ott large screen service provider. In recent years, Ott large screen service providers have been actively developing video, education, fitness, games and other large screen cooperation businesses to continuously improve the market capacity of the overall terminal.
Cross industry ecological management will become an important trend in the development of Ott large screen service industry
In order to improve the use time of users, hardware manufacturers of terminal equipment optimize the system, expand the content ecology, and adapt to the needs of users in different scenarios through the expansion of service boundary, so as to seek incremental development space.
At present, the division of labor between the upstream and downstream enterprises of Ott industry ecology is relatively clear, but in order to meet the multi-level needs of consumers, “hardware + software + content + service” will become the main battlefield of Ott large screen service enterprises in the future.
If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.