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The following is the Content marketing trend report of manufacturing industry in 2021 From CMI recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
CMI, marketing profs and GlobalSpec released the latest “manufacturing content marketing report”. Manufacturing marketers tend to use video as a content type more than video marketers.
Of the 110 manufacturing marketers surveyed (mostly B2B), email was the most widely used content type in the last 12 months (81%), followed by blog posts / short articles (79%).
It is worth noting that 8 / 10 of the respondents (79%) have used videos in the past 12 months. They are more likely to use this type of content than B2B content marketers, and the number of B2B content marketers using videos has decreased (68%).
Manufacturing marketers also use infographics / charts / photos (66%), case studies (65%) and virtual events / webinars / online courses (55%).
From the perspective of organic content publishing channels, social media platform is the most used platform in the last 12 months (93%), because since the popularity of arrogance, marketers have increasingly used social media to meet the communication between consumers and enterprises. This was followed by email (86%) and corporate websites / blogs (76%). In face-to-face events, speeches / demonstrations (36%), virtual events (36%), guest posts / articles, and third-party publications (32%) are also widely used.
From the perspective of social media platforms, LinkedIn has the highest utilization rate (87%), followed by Facebook (82%).
In addition to these methods, manufacturers have used a number of paid content distribution channels over the past year. Social media advertising / recommendation posts were the most commonly used payment channel (79%). Seven out of 10 respondents used search engine marketing / pay per click, and nearly six out of 10 used banner advertising to promote content (59%) and sponsored content such as events and seminars (57%).
Although LinkedIn is the most commonly used organic marketing platform, Facebook is more used in paid social media channels (79% vs LinkedIn: 60%).
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