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CpG industry growth leader in 2020 From Boston Consulting

The following is the CpG industry growth leader in 2020 From Boston Consulting recommended by And this article belongs to the classification: original, Boston Consulting, research report, network marketing.

According to a recent study by the Boston Consulting Group, sales grew by 4.4% in 2019. The study also finds that private brands, small and ultra small companies are the driving forces of growth, while the market share of large companies continues to decline.

In 2020, the sales of CpG in the United States increased by 10.4% year-on-year, which is five times of the growth rate in 2019 (2.2%), and three times of the growth rate in 2015 and 2012 (3%). Sales increased by 6.4% year on year. It is worth mentioning that these figures do not include online revenue (except online ordering, in store pick-up and delivery). During the pandemic, CPG e-commerce grew rapidly.

Small and ultra small companies are the fastest growing in 2020, with an increase of 15.4% and 18.3% respectively. The market share of private brand, small and medium-sized manufacturers increased to 16% (0.2 percentage point), 8.8% (0.6 percentage point) and 12.6% (0.5 percentage point) respectively, while the revenue of large manufacturers increased the least (7.5 percentage point), and their market share decreased by 1.2 percentage points to 44.9%.

Other findings:

Big brands (sales over $6 billion) growth leader

Bimbo group

2、General Mills

3 Mondel ēz International

For Grupo Bimbo, bakery was the fastest growing category, with Thomas’s sales up $233 million and entenmann’s $153 million.

General Mills grew fastest in Pillsbury (+ 402 million US dollars). Oreo (+ 184 million US dollars) and chips ahoy (+ 105 million US dollars) of Mondel ē Z international grew the fastest.

Growth leader of medium-sized brands (US $1-6 billion in sales)



3、The Boston Beer Company

The other two medium-sized CpG companies in the top 15 in 2020 are land O’Lakes (8th) and Red Bull (13th).

Small brand growth leader (US $100-1 billion sales)


2、Giovanni Rana

3、Beyond Meat

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