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The following is the CpG point of view: how can brands flourish in the new normal From Kearney recommended by recordtrend.com. And this article belongs to the classification: original, research report, network marketing.
According to Kearney analysis novel coronavirus pneumonia has a new trend in India consumer brand, which is the necessity for CPG brand to accept.
The demand for affordable health, hygiene and natural products is surging
Despite the considerable premium brought by these products, natural and natural product trends have gained traction in India’s CpG sector, with an overall CAGR of 18-25%. The novel coronavirus pneumonia promotes consumers to the health focused demand: seeking the immunity of consumer products, seeking personal and family health care, and personal care without chemical substances.
But the pandemic has also led to a conservative and saving mindset, making affordability an increasingly important aspect. Companies that can position their health brand products in the range of 10-20% parity and moderate premium are likely to win in the new normal. Taking China as an example, local skin care brands such as inouerb and chando have launched products that promote health and overall lifestyle. More than 60% of consumers said they were willing to spend 10% – 20% more money on healthier products.
Expert communication will enhance brand trust
Many consumers are looking for trustworthy brands to do good, because the pandemic magnifies consumers’ desire for trust in fragile and uncertain times.
Consumers addicted to shopping therapy, super service will be supported
The study found that 80% of consumers spend more money than usual to satisfy their desires. More than 70% of consumers think that routine beauty is a good way to relieve pressure during the blockade period.
Value is the focus
According to a study by Ipsos, about 60% of Indian consumers have tried new brands or products in the past four to five weeks because they can’t buy regular brands or products.
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