The following is the Customer engagement report 2021 From Braze recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
The marketing budget will increase and customer engagement will be a priority
As the current popularity of the new crown highlights the importance of digital priority and digital consumer experience, 60% of marketing decision makers say their budgets will increase in the next 12 months. The top three areas of brand program investment are: customer satisfaction measurement, customer engagement and mobile / application optimization.
Whether it is a big brand or an old brand, the primary task of marketing investment is to meet the growing expectations and needs of consumers for effective customer participation. 48% of old enterprises (more than 20 years) ranked customer participation in technology investment as the first, while only 39% of young enterprises did.
Even brands with confidence in their own strategy are hard to show success
Brand can monitor people’s click and transformation, but how much influence does customer participation have? 88% of the marketing staff believe that their team has excellent or good customers to participate in the practice, but most (74%) still worry that their indicators can not be translated into actual business results.
A major factor in this problem is the team’s inability to agree on the criteria for success. Only 26% of marketing executives said their companies had a common, company wide definition of success in customer engagement.
More brands will see customer engagement as key to business growth
When good customer engagement drives business growth, brands are more likely to expand their efforts. Those who rate their customer engagement practices as “excellent” are more likely to achieve revenue goals than those who rate them as “poor.”.
83% of brands that exceed the revenue target said they plan to increase spending on customer engagement in 2021, while only 23% of brands that fall below the target.
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