The following is the Data driven advertising and marketing report 2021 From Winterberry Group recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
Winterberry group released “data driven advertising and marketing report 2021”. In 2020, U.S. advertising and marketing spending fell 10.2% year-on-year to $340.3 billion, which is $39 billion less than the annual spending in 2019. Offline media dropped by 22.9% in 2019, with a total value of $171.9 billion.
Although traditional TV spending has been declining over the past few years, it will fall by 12.8% year on year in 2020. In 2020, traditional TV’s $56.1 billion investment easily accounts for the largest share of total offline media spending.
Experience / sponsorship
In offline channels, the experience / sponsorship advertising expenditure in the United States experienced the largest decline in 2020, with a year-on-year decrease of 49.4% to US $24.2 billion. The channel is expected to recover moderately by 6.1% this year, reaching US $25.6 billion.
In 2020, shoppers will spend $19.8 billion on marketing. Among the channels analyzed, the decline rate of consumer marketing expenditure ranked the second (- 33.2%). However, it will become the second largest channel for spending growth this year, with an estimated increase of 20.1% to $23.8 billion.
According to novel coronavirus pneumonia, Nelson’s data in October showed that the number of radio listeners was almost restored to the level before the new crown pneumonia epidemic. The total expenditure on broadcasting is US $10.1 billion.
The report predicts that in 2021, broadcast advertising and marketing spending will reach $10.4 billion, up 3.7% year on year.
Newspapers and magazines
Marketers invested $9.2 billion in print newspapers last year, 28.9% less than in 2019.
Print magazine’s media spending will drop 18.5% year-on-year in 2020 to $8.8 billion. This year, investment in printed magazines is expected to drop by 9.6% to $8 billion.
Traditional outdoor advertising
In 2020, the channel’s media spending fell by 21.9% (US $6.8 billion) year on year. 2021 is a better year for Ooh, with spending expected to grow by 14.5% to $7.7 billion.
As the only channel to grow (+ 4%) in 2020, advertisers spent $2.1 billion on addressable TV advertising last year. It is estimated that the expenditure of this channel will increase by 38.9% to US $2.9 billion in 2021.
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