The following is the E-commerce future report 2021 From Wunderman Thompson. recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce, research report.
Wunderman Thompson released the “future report of e-commerce in 2021”. The main trends are as follows:
Live e-commerce: from store to studio
The online market is estimated to be worth $60 billion a year. So far, nearly 30% of China’s population has purchased goods through live channels. According to the data, Chinese consumers shop on average 11.4 times a month through social platforms.
52% of consumers in the world go to Amazon platform for shopping inspiration, 63% of consumers visit Amazon platform to search products, but only 27% of consumers buy products on Amazon platform.
Service leading brand
24% of consumers think the brand is very important in their online shopping decision, only 3% of consumers think the brand is not important, so the brand is still an important factor in their online shopping decision. However, 38% of consumers tell us that it is more important to buy products on time than to buy the brand they like.
Digitalization of products and services
The survey found that 28% of the products purchased online are digital.
The D2c counterattack has begun
35% of online sales are done through Amazon.
Payer — the one who makes money is also the one who manages money
Under the influence of the global pandemic, 32% of online shoppers are excited about cashless shopping.
The future of logistics
In the past, the supply chain and its suppliers were only a part of the supply chain, but now they have become the main participants, subverting the expectations of consumers and the industry.
A survey of the factors influencing consumers’ online shopping found that free returns (28%) and simple returns (25%) followed highlighted a new area of online sales experience, which is ready for innovation.
The mystery of environment and business
In the past five years, 44% of consumers said their purchases had become more environmentally friendly, and only 4% said their awareness of environmental protection had declined.
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