The following is the E-commerce market report for the fourth quarter of 2020 From GP Bullhound recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce, research report.
1. Amazon’s growth
▪ Although Amazon has gradually established its own brand product line, third-party sellers still occupy a large share of its market volume and growth.
▪ Amazon is not only the most visited market by consumers every day, but also considered by some people to be the most mature market in terms of technology integration and brand protection. Through Amazon’s solutions, it provides first-class operation for brands.
▪ Small brands are now able to take advantage of Amazon’s ecosystem, coverage and economies of scale. However, these brands themselves do not have the executive power to reach scale quickly.
2. Conversational business tools improve customer service and sales
▪ Conversational business tools are becoming more and more popular because they enable enterprises to improve conversion rate and provide better customer experience.
The global chat robot market is expected to reach US $1.2 billion by 2025, with a compound annual growth rate of 24.3%.
80% of enterprises have used or plan to use chat robots by 2020.
▪ E-commerce chat robots are usually employed on websites or social media pages to replace on-site support representatives and provide visitors with necessary help. Their complexity can vary greatly, with some functions based on a set of rules and others using machine learning.
3. Focus and niche markets are becoming more popular
▪ Mass market is a good way to look at product choices in unfamiliar areas. However, they may not be able to meet the needs of experienced enthusiasts looking for specific products.
▪ Niche market provides a more complete set of professional products, which can meet the special needs of consumers with professional and special needs, especially high-value goods.
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