The following is the E-commerce report 2021 From Shopify Plus recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce, research report.
E-commerce is at the highest level in history. Blockades, travel bans and retail closures forced consumers to go online, and the world’s largest retailer soon followed suit, selling directly to consumers (DTC). But not all e-commerce newcomers have the infrastructure to provide a world-class customer experience.
Trend 1: the prosperity of e-commerce promotes online competition
At the peak of the covid-19 pandemic, it took only 90 days to reach the e-commerce increment of the past 10 years.
Trend 2: new consumer behavior reshapes the future of retail industry
According to novel coronavirus pneumonia, novel coronavirus pneumonia was a new survey. 75% of respondents said they had tried different Internet brands during the new crown pneumonia epidemic. 60% of them wanted to integrate these new brands and stores into their new crown pneumonia.
Trend 3: competitive advantage
Now the brand has four tasks: fast, free, sustainable and brand transportation. Globally, 64% of consumers want their orders to be delivered free of charge, while peak level e-commerce and strict delivery deadlines make it difficult for them to meet the growing demand of customers. 67% of US consumers want to deliver on the same day, the next day or two days; 72% of global consumers want brands to use sustainable packaging. As the cost of completing an order soars, a brand must turn it into a strategic asset. Fulfillment must be smarter, closer to the consumer and automated.
Trend 4: market leading challenges brand building
The world’s largest 100 markets generate nearly $2 trillion a year, and the world’s largest retailers are joining them.
Trend 5: as the cost of acquiring new customers increases, customer retention becomes a top priority
Overall advertising spending is expected to decline by 20% in 2020, but digital advertising spending will still grow by 13%. The sharp drop in new customer acquisition costs caused by the pandemic is short-lived. Facebook’s costs have rebounded, reaching or approaching pre pandemic highs. By the end of 2020, the cost of paid search advertising has increased by 17%, and the cost of paid social advertising has increased by 24%.
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