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Entertainment From Content, consumption and cultural change

The following is the Entertainment From Content, consumption and cultural change recommended by And this article belongs to the classification: Life data, research report.

There is no doubt that COVID-19 has a profound impact on our lives, work and entertainment. In the context of the full implementation of the home epidemic prevention order and maintaining social distance, it is not surprising that the media plays an increasingly important role in the lives of consumers.

It is estimated that nearly 289 million Internet video streaming media users will be added in 2020, with a year-on-year growth of 24% 1. Moreover, affected by the epidemic, 62% of content video streaming media viewers choose to watch wonderful content 2 on the streaming media service platform. As people continue to explore how to get rid of boredom, deal with anxiety and keep in touch with others, the demand for video on demand has risen to an unprecedented height.

In this report, we examine five major consumer changes that affect the development of the global media and entertainment industry. First of all, we will focus on how people enrich what they watch as they spend more time at home. Secondly, we will explore how users and brands can integrate the social experience of entertainment with the digital world. Next, we will explore the growing demand for diversity and inclusiveness in media and entertainment after the “black life matters” campaign. Then, we will introduce how consumers find the content they need in the massive entertainment resources. Finally, we will outline how streaming services can maintain rapid growth during the epidemic period and attract audiences to watch for a long time.

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