The following is the European Food Science and technology report 2021 From Dealroom recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce, research report.
2020 marks a turning point in food technology as consumers reassess the way they eat
The new crown pandemic has caused fundamental changes in consumer behavior and accelerated people’s habits of catering and groceries. The report also highlighted the inefficiency of the food supply chain and increased awareness of a healthier and more sustainable food system.
In 2020, investors’ interest in food start-ups will continue to grow, with an investment of 2.4 billion euros in 2020, 12 times higher than that in 2013; the valuation of food technology start-ups will increase 156% compared with that in 2019.
At present, European Food Technology Unicorn has become a large international company, keeping pace with its counterparts in the United States, with a value equivalent to 48% of that of American food technology unicorn. As a reference, the overall value of European technology companies is only 10% of that of the United States.
New E-food distribution models have emerged and accelerated
The total value of the food e-commerce market is $2.1 trillion, compared with $0.6 trillion for the food delivery industry. Therefore, the scale of the grocery market is much larger than that of the food distribution market. Food e-commerce companies have achieved rapid growth in 2020.
As demand shifts from food services to other areas, the company effectively intervenes in virtual / physical kitchens and eliminates previous doubts about these models. Quick commerce start-up (delivery from local physical stores within 15 minutes) is a new thing in the field of groceries, which has attracted the most attention. In the first quarter of 2021, it has obtained an investment of 262 million euros.
D2c food is the winner of the new crown, creating an amazing value of 84 billion euros.
Food production and distribution are catching up with consumer oriented food technology
Compared with B2C, B2B food companies may take a longer time to achieve growth, but the opportunity may be greater, with an investment of 1.7 billion euro in 2020.
The pandemic highlights the inefficiency of the food supply chain and the need for new technology solutions. Investment in supply chain automation will increase funding for vertical agriculture. Production and food waste management also attract a lot of venture capital.
As consumer interest in sustainable alternatives grows, so does investment and valuation in the plant and cell industries across Europe, up tenfold in five years.
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