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Experience of best performing B2B marketers From ON24

The following is the Experience of best performing B2B marketers From ON24 recommended by And this article belongs to the classification: research report, network marketing.

According to a new report released by on24, market2marketers and Heinz marketing, marketers believe that the company’s sales team provides many different types of content, but half of the respondents (52%) most often provide case studies. About the same proportion of respondents said that they provided product / service publicity materials (51%), and another 48% often provided the original survey.

Most B2B marketers make video part of their overall strategy this year. Sales also benefit from videos, and 43% of marketers often provide such content to the sales department.

Sales staff also receive blog posts from marketing (42%), webinars (40%), guides (39%) and tips (39%), and some sales teams also receive white papers (33%).

The relationship between sales and marketing has improved

Ninety percent of the marketing professionals surveyed said that their company’s sales and marketing teams have a close working relationship (48% agreed, 40% strongly agreed). Eight out of 10 respondents said that the two departments share the same goal (48% agree, 33% strongly agree).

What about the best performers?

About 79% of respondents said that sales and marketing departments agreed on the definition of qualified sales leads. In fact, the best performers (80%) are more likely to agree with the sales team that the MQL sent by the marketing team is feasible or truly qualified than the average employee (49%).

A larger proportion of marketers (57%) of the best performing companies said their current marketing plans were highly scalable in supporting sales, marketing and customer success goals; in contrast, only 14% of marketers from average companies thought so.

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