network marketingresearch report

Experience of best performing B2B marketers From ON24

The following is the Experience of best performing B2B marketers From ON24 recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.

According to a new report released by on24, market2marketers and Heinz marketing, marketers believe that the company’s sales team provides many different types of content, but half of the respondents (52%) most often provide case studies. About the same proportion of respondents said that they provided product / service publicity materials (51%), and another 48% often provided the original survey.

Most B2B marketers make video part of their overall strategy this year. Sales also benefit from videos, and 43% of marketers often provide such content to the sales department.

Sales staff also receive blog posts from marketing (42%), webinars (40%), guides (39%) and tips (39%), and some sales teams also receive white papers (33%).

The relationship between sales and marketing has improved

Ninety percent of the marketing professionals surveyed said that their company’s sales and marketing teams have a close working relationship (48% agreed, 40% strongly agreed). Eight out of 10 respondents said that the two departments share the same goal (48% agree, 33% strongly agree).

What about the best performers?

About 79% of respondents said that sales and marketing departments agreed on the definition of qualified sales leads. In fact, the best performers (80%) are more likely to agree with the sales team that the MQL sent by the marketing team is feasible or truly qualified than the average employee (49%).

A larger proportion of marketers (57%) of the best performing companies said their current marketing plans were highly scalable in supporting sales, marketing and customer success goals; in contrast, only 14% of marketers from average companies thought so.

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