The following is the Facebook vs. Instagram From Social media marketing report 2021 recommended by recordtrend.com. And this article belongs to the classification: socialbakers, research report, network marketing.
The data of the past year (the top 100000 brand customers in all social media channels) shows that the growth of instagram advertising spending may be related to the positive trend of platform participation and reaching targets in the past two years.
Instagram continues to be more involved than Facebook
Nearly 30% of Facebook’s interactions belong to the “other” category, while instagram’s participation is more focused on specific industries. Although instagram is dominant in the overall audience participation, there are still obvious differences between the content user value based on the user’s platform.
Instagram’s top brand audience exceeds Facebook’s
Instagram’s audience is 39% larger than Facebook’s in the fourth quarter of 2020. Although instagram is ahead in terms of engagement and audience size, brands still post more information on Facebook.
Pay to instagram
Despite instagram’s dominance in engagement and coverage, Facebook news feed has historically accounted for the majority of relative advertising spending. As of the fourth quarter of 2020, it remains dominant. However, in the past two quarters, Facebook’s share of advertising spending has declined slightly, and more of its budget has been allocated to instagram’s advertising products. Facebook’s news subscription still accounts for the largest share of advertising spending, at 58%. However, this figure has declined in the past two years. In the third quarter of 2019, this advertising expenditure was 62.3%. Instagram feed and instagram story advertising began to occupy a larger share, accounting for 27.1% of the total advertising expenditure.
Instagram story grows fast
Although Facebook still dominates relative advertising spending, the data doesn’t link the rapid growth of instagram stories. Overall, instagram story’s spending in 2020 increased by 40% over the previous year and 91% over 2018.
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