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The following is the Forecast report of China’s media price growth in 2021 From Win three recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
China’s market for short video, e-commerce and social media makes the urgent pursuit of digital advertising revenue in 2020 will increase by nearly 23%.
According to the report of the 10th China media price trend forecast of R3, although the average media budget from the first quarter to the third quarter decreased by more than 15% due to covid-19, digital media has achieved double-digit growth so far, and digital advertising has dominated the media mix of almost all market players, and will continue to do so in the new year.
Greg Paull, co-founder of R3, an independent marketing consulting firm, said: “when marketers choose media acquisition based on traffic, the most powerful digital platform can further surpass its competitors in terms of growth by raising rates or charging extra fees.”
Bat’s market share in China has increased by 4%
With the increase of digital media investment, China’s bat market share has expanded from 65% to 69% in 2020. The interaction between social e-commerce and consumers and the ultimate promotion and transformation has become the most concerned point of market owners, and the corresponding investment in social key opinion leaders (KOL) and effect media has also become the fastest growing media type in 2020.
Media price increase caused by short mobile video
As China’s population continues to rely on mobile phones to meet its daily needs, the price rise of digital media has been driven by mobile digital. According to Cisco’s forecast, by 2021, mobile Internet will account for 17% of China’s total IP traffic, which indicates that since 2016, the compound growth rate of mobile traffic is 56%.
Ohh remains resilient, advertisers expect Ott
According to the forecast, ooh will maintain its flexible price in 2021, with the rise rates of quoted price and net price being 7% and 3% respectively. Because of its superior position, outdoor large screen keeps a high growth rate.
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