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Forecast report of holiday shopping season in 2021 From Adobe

The following is the Forecast report of holiday shopping season in 2021 From Adobe recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce, research report, Online shopping.

Adobe released the “holiday shopping season forecast for 2021”, and the main findings include:

Record e-commerce demand is expected to drive online holiday spending to $207 billion

As online consumption continues to rise, the demand level is about to surge, and the online retail holiday season is expected to exceed $200 billion for the first time.

In the context of seasonal demand increases, shortages are expected to continue, and shortages in some categories will be more serious than others

Throughout 2021, out of stock notifications remain high and will remain a challenge throughout the sales season.

The trend of inflation and the level of demand weaken consumers’ seasonal discounts

The early discount trend will continue, but the strongest discounts will start on Thanksgiving and online Monday.

As consumers solve transportation and logistics problems, the utilization rate of convenient recycling will be improved

Convenient recycling will reach its peak during the holiday and promises to break a new milestone in the last minute holiday shopping sprint.

With the increase of support rate, bnpl’s popularity has reached a new height

The popularity of buy before pay (bnpl) is rising and is used for smaller orders. Usage is expected to increase as the holiday season approaches.

Top products driving holiday growth

Toys, electronics, gift cards and books help drive growth. Changes in e-commerce, logistics, cases and the economy will create an interesting holiday season.

There has been an unprecedented high growth rate in recent months. The two-year growth rate in September and August was 22 percentage points, twice that of last year (11 percentage points).

Shipping and logistics problems persist and are expected to get worse as the holidays extend. Retailers and consumers will respond appropriately, but the interaction between their strategies will be the biggest uncertainty.

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