The following is the Fourth quarter of 2020 streaming media report From Live recommended by recordtrend.com. And this article belongs to the classification: research report, Network video.
In 2020, streaming media will be relatively prosperous. Social media is also gaining ground in the tide.
Stable audience growth: from the fourth quarter of 2019 to the fourth quarter of 2020, the viewing time of streaming media increased by 44%, and the viewing time of smart TV led the way, with a significant year-on-year growth of 157%.
Big screen: in the fourth quarter, TV viewing time on Internet connected TV devices, smart TVs and game consoles accounted for more than 75% of the total use time, while the share of viewing time on smaller screens gradually decreased.
Confidence in streaming media advertising is growing: advertising demand rebounded from the lowest point triggered by the pandemic in early 2020, and soared towards the end of the year, with a 31% increase in advertising volume in a single quarter. The overall quality has also improved, although lingering problems have resulted in 40% of advertisements not being watched by humans.
Demand shorter ads and deliver longer ads: the length of ads increased by 12% in a quarter to an average of 31.49 seconds.
Audience flocking to YouTube: entertainment, media, brands and sports accounts are all flocking to youtube, making it the only social platform with increased audience share in all four categories.
Decline in social participation rate: compared with last year, cross platform participation rate decreased significantly, with entertainment account and brand account decreasing by 26.2% and 25.8% respectively.
Time online currency: longer videos on social media have become the norm. The biggest change has taken place in sports, entertainment and media frequency on YouTube. The average video length has increased by 34% – 60%.
Regional gap in equipment and quality: in the fourth quarter, viewers in four of the six regions around the world enjoyed all the improvements in experience quality. The fastest growth rate of viewing time was in South America, with an increase of 257%, and in Africa, with an increase of 224%. The growth rate of North America and Asia exceeded the global average, with an increase of 27% and 24% respectively.
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