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The following is the From the perspective of industry From Rapid development of online shopping recommended by recordtrend.com. And this article belongs to the classification: research report, Online shopping.
The spread of the new crown epidemic has led to drastic changes in global consumer behavior. According to IBM’s estimation, the nationwide blockade, the limited opening of non essential retail stores, and the threat of new coronavirus infection have accelerated the popularization of e-commerce, which has advanced the progress by as much as five years.
As consumers gradually adapt to the new way of shopping, it is necessary for brands and retailers to understand their behaviors and expectations in order to achieve success. This report will explore five major changes in global consumer shopping behavior. First, we will introduce the new process for consumers to make purchase decisions and the new definition of value. Then, we will analyze the new resistance points that will affect consumers’ online and offline shopping in the process of coping with more risks and adapting to new shopping methods.
Next, we will focus on the role reversal of physical store shopping and online shopping between “experience oriented” and “transaction oriented”. Then, we will study the shopping trend of consumers from the perspective of geographical space, because more and more consumers are supporting local businesses and accepting cross-border shopping at the same time. Finally, we will briefly introduce the new loyalty equation. Mastering this equation will help brands attract repeat customers, even when consumers are faced with numerous choices and interference.
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