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Generation X report 2021 From GWI

The following is the Generation X report 2021 From GWI recommended by And this article belongs to the classification: GWI, Consumer research, research report.

Global Web index (GWI) “report of Generation X in 2021” studies the digital behavior of generation X.

The survey found that 36% of consumers use search engines to find new brands. 35% of the respondents used search engines to search TV ads. 32% of the respondents found new brands through word-of-mouth recommendation, which proves that word-of-mouth recommendation is still effective.

Websites are also a useful channel for Generation X to discover new brands, with 27% visiting brand / product websites and 26% visiting online retail websites to discover new brands.

When generation X consumers are ready to research products, search engines also play an important role, with 55% of respondents saying so. Others studied products through brand / product websites (39%), social networks (38%) and price comparison websites (34%).

Finally, at the time of purchase, more than half (54%) of Gen X said they would buy online if they delivered the goods for free; 41% of Gen X would be attracted by coupons and discounts. Simple return policy (34%), comments from other customers (33%) and fast / simple online checkout process (30%) were also considered as driving factors for online shopping.

Generation X and social media

Some of the main reasons for Generation X’s use of social media include keeping abreast of news and current events (36%), keeping in touch with friends (32%), and researching / looking for products to buy (28%).

Equipment usage

Generation X currently spends an average of three hours a day on mobile phones, which is more than 50% more than the time they spent on mobile phones in 2015 (1:52).

In North America, data for the third quarter of 2019 showed that 37% of Gen X said they bought a product online via mobile phone last month. A year later, it climbed to 46%.

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