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The following is the Global content marketing report 2020 From SEMrush recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
Semrush released the global content marketing report 2020. 2020 witnessed the rise of content consumption and participation, especially in the B2B field, which marks the importance of content marketing in an increasingly digital world.
The report analyzes six key points
1. Popular Google search queries
In 2020, the strategy of Google search query related to content marketing is the top priority, and the first search on this topic is “content marketing strategy”. From January to September, the average monthly search volume for this topic was 9900.
2. Frequently asked questions
In the process of searching for the definition of content marketing, “what is content marketing” is the most common question about content marketing on Google from January to September 2020. The second most common question is “why content marketing is important.”. Searchers may have found that the answer to this question is that content marketing can not only speed up the purchase process, but also promote sales.
3. The most expensive keywords
“Content Strategy Conference 2020” is the most expensive keyword related to content marketing in 2020, with an average cost of $20.76 per click.
4. SEO is considered as the most effective content marketing strategy
According to the survey, 3 / 4 of marketers believe that search engine optimization (SEO) is one of the most effective content marketing strategies implemented by their team in 2020.
5. Improving SEO performance is a challenge
Four out of 10 Marketers (42%) listed it as one of the biggest challenges. However, more marketers find other challenges, including creating content that can generate high-quality prospects (51%), creating content that can attract more traffic (47%), and proving the ROI of their content (44%).
6. One of the most needed skills for SEO
Semrush found that SEO (44%) was the second most sought after skill in the content marketing industry, after social media (49%).
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