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Global location trend report 2020 From The LBMA

The following is the Global location trend report 2020 From The LBMA recommended by And this article belongs to the classification: research report, network marketing.

The LBMA released the “global location trend report 2020”, and 95% of enterprises in the world are already using location-based services.

North America has caught up with Asia Pacific in the use of location-based services this year, with as many as 97% of respondents saying they rely on location-based data. Compared with the previous year, it increased by 10 percentage points. Globally, there was a 2% year-on-year decline, but overall, global usage of location-based data and services increased by 18% between 2018 and 2020.

Latin America is the bottom market. In 2017, 42% of respondents said they did not use location information. Now, only 8% of Latin American businesses don’t use location-based services and 92% of people are using it, which means that the number has increased by more than 50% in the past three years.

As for the current positioning technology, this year, Bluetooth beacon surpassed WiFi deployment for the first time. Europe, the Middle East and Africa are the market leaders (84%), followed by North America (79%) and Asia Pacific (75%). The use of beacon technology has increased by 23% worldwide. While Latin America lags behind other markets here, we see strong growth in alternative solutions, with NFC growing the fastest, 8% over 2019.

Outdoor digital advertising (doOh) is still recognized as one of the top location-based media, with a year-on-year growth of 11% in North America and moderate growth in all other markets. Globally, doOh is seen by 67% of the market as a location-based medium. Among other media types, the biggest growth came from the use of static billboards, accounting for 50% of the global print media. The recovery of 38% recognition was caused by online to offline retail participation and covid advertising.

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