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The following is the How does covid-19 affect consumers’ habits of using mobile devices From App Annie recommended by recordtrend.com. And this article belongs to the classification: App Annie, Consumer research, research report, +2 more.
In the first half of 2020, the global mobile device usage time is about 1.6 trillion hours. The novel coronavirus pneumonia is a new report that AppAnnie discussed the use of mobile devices during the outbreak of new crown pneumonia and its impact on mobile priority companies.
Both the U.S. and global populations are spending more time on mobile devices. An analysis of Android mobile phone usage shows that in April 2020, an average of 27% of each user’s waking time was spent on mobile, an increase of 20% over 2019. In the United States, in the second quarter of 2020, people spent an average of three hours a day on these devices, an increase of 10% over 2019. In the second quarter of 2020, Indonesians used mobile devices the longest (6.0 hours), while Russia experienced the biggest change (up 40%).
In the week beginning March 29, the amount of time spent on mobile devices around the world peaked. It began to decline steadily in June this year, although the weekly usage time is still above 60 billion hours; in June 2019, it was close to 50 billion hours.
The increase in the amount of time spent on mobile devices has led to a significant change in the number of downloads since the advent of hubris. From February to April 2020, the total number of app and game downloads in app store and Google play increased from 9.1 billion to 12 billion, including app downloads from 5.4 billion to 7.1 billion.
Fortunately, for app and game companies, the epidemic has had a significant impact on consumer use of mobile devices. By may 2020, global consumers’ total monthly spending on apps and games has peaked at $9.4 billion, up 25% from the average monthly spending in the second half of 2019.
This trend of increasing expenditure is also reflected in mobile e-commerce. Mobile shopping during novel coronavirus pneumonia even exceeds holiday shopping level. In June 2020, the number of weekly sessions of shopping apps in the United States increased by 25% compared with the first quarter and 10% compared with the fourth quarter of 2019.
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