research reportRoland Berger

How to lead consumer goods enterprises to realize innovation Report From DTC mode

The following is the How to lead consumer goods enterprises to realize innovation Report From DTC mode recommended by And this article belongs to the classification: research report, Roland Berger .

In recent years, direct to consumer (DTC) brands have sprung up in the fields of food and beverage, clothing and underwear, beauty and personal care, etc. with the help of narrowing the distance with consumers and user-oriented thinking, they have grown at a multiple speed, challenging the traditional consumer brands.

So what is DTC mode? Based on the innovative analysis of DTC mode in the era of big consumption, combined with a large number of brand cases and forward-looking industry research, Roland Berger recently released the report “how DTC mode leads consumer goods enterprises to achieve innovation”. This report analyzes the underlying growth logic of DTC brand, and puts forward that enterprises should consider and focus on the innovation of direct consumer mode according to their own development stage and ability system, so as to help the foundation grow.

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