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The following is the Impact of coronavirus on Internet media use in Asia Pacific Region From ComScore recommended by recordtrend.com. And this article belongs to the classification: ComScore, research report, Internet Entertainment, +1 more.
ComScore released a new survey on “the impact of coronavirus on Internet media use in the Asia Pacific region”.
1. Hong Kong, China
The total number of Internet visits continues to grow. In March 2020, the number of visits will increase by 8%, and the total number of online minutes will increase by 10%. News / information remains an area of focus. Compared with February 2020, business / financial news visits increased by 19% and total minutes increased by 40%. The financial services industry has attracted the attention of consumers. The number of independent visitors has increased by 8%, and the number of visits and the total duration have achieved double-digit growth. Compared with February 2020, the number of visits to computer software category has increased by 27%.
There has been double-digit growth in local, technical and business / financial news content. Since working from home, traffic to technology sites has increased by 10% in March 2020. Compared with February 2020, the number of entertainment and game visits increased by 12% and 17% respectively in March.
Compared with November 2019, the total number of visits to news websites has increased by 80% in March 2020. The number of visits to education increased by 53%. The number of consumers visiting health websites increased by 27% compared with February, due to growing concern about the global spread of coronavirus. Time spent on financial services is also on the rise, up 8% from February.
In March 2020, the number of visits to news / information websites increased by 17% compared with November last year. In March, the average number of visits per visitor to the education website increased by 97%, 54% compared with February. In March 2020, the total number of visits to health websites increased by 28%.
In March 2020, the number of independent visits to news / information websites increased by 8% month on month.
In March 2020, the participation of news / information websites has increased significantly. Compared with February 2020, the number of visits and the length of visits in March decreased by 12% and 38% respectively.
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