The following is the Independent, independent, smart and capable, three characteristics of women in the new era From Special issue of March 8, 2021 goddess Festival recommended by recordtrend.com. And this article belongs to the classification: User Research, research report.
With the rise of women’s power, more and more people begin to pay attention to women’s rights and interests, but the related disputes also follow, the development of equal rights between men and women has a long way to go. Under the commercial marketing, the brand launched a series of marketing activities with the help of the festival hot spots on March 8 to better care for women. After Ipsos and the global women’s Leadership Institute of King’s College London (KCl) released the status of workplace equality in 28 markets around the world, Ipsos once again joined hands with Weibo to focus on gender equality related topics in China. The survey was conducted on the microblog platform from March 2 to 3, 2021. 3000 respondents from the first, second and third tier cities were surveyed, of which 72.4% were married or divorced.
The brand marketing of women’s Day is very attractive to the public
March 8 women’s day marketing is one of the main promotional activities of the brand in the first half of the year. According to the survey data, more than 80% (84.4%) of the respondents said that the brand marketing activities of women’s day were very attractive or attractive. The major reasons were the strong discount (71%) and the brand will launch new products (68.4%). Social media platforms (76.6%) and live e-commerce (69.1%) are more likely to influence consumers’ shopping decisions. Social media platforms focus on content, and speed up the rapid dissemination of information through forwarding, like, and a wider circle of social or common interests. Live e-commerce platform introduces and displays products to consumers through live broadcast. High interaction, high immersion, also easy to affect consumer shopping decisions.
On the one hand, consumers are enthusiastic about the festival promotion; on the other hand, the society is involved in the heated discussion on the naming of “women’s Day”. Does the love of brand marketing for women’s day and the refusal to be called “women” mean that we forget the true meaning of celebrating International Women’s day? Although equality between men and women has become a proper and correct social consciousness, does equality between men and women really have to be implemented in family life? Can women really defend their rights in the family? We may be able to explore some of these problems through the survey data.
Independence is the primary characteristic of women in the new era
“Independent”, “independent” and “smart and capable” are the three characteristics of women in the new era. It is worth noting that 80% of people over 40 years old emphasize “independence”, women (72%) emphasize “independence” more than men (54.5%), and those with children (64.5%) emphasize “independence” more than those without children (54.1%). All in all, women’s independence has become the consensus of most people, and the more experienced people are, the more aware they are of the importance of “independence”.
Although men do not agree that parenting is mainly the responsibility of women, their actions and ideas are not synchronized
According to the survey data, although 75.8% of the respondents do not agree that women are mainly responsible for taking care of children, men (81.9%) do not agree more than women (69.7%). However, from the perspective of who actually or in the future will bear the responsibility of parenting, only 44.2% of the respondents said that their parents are jointly responsible, while 38.6% still said that they will be mainly borne by their mothers, and less than 4% of them are mainly responsible by their fathers. Even though men don’t agree that parenting is mainly the responsibility of women, in real family life, mothers take on more parenting work.
But let’s not be pessimistic. From another set of data, only 38.8% of the respondents over the age of 40 said that their parents take care of their children together, but this proportion has risen to 51% of the respondents under the age of 25. This means that in the younger generation, parenting together is not only a consensus, but also action is keeping up with the concept. We have reason to believe that with the growth of a new generation of young people, fathers will no longer be absent in family parenting.
Whether in the family or in the workplace, anti sexism has been deeply rooted in the hearts of the people
Women in the new era dare to speak for themselves. Most women think they can defend their rights in family and society / workplace.
“Leading by example” (43.8%) was the most important way for respondents to express the concept of equality between men and women, followed by “voice on social media platform” (33%). 75% of the respondents said that when their relatives or friends made sexist remarks, they would blame them, and the higher their education level, the higher the proportion of them who chose to blame. The respondents who were not willing to blame or depend on the situation thought that the other party was not in a bad mood (60.7%), or afraid of affecting the relationship between family or friends (59%). But when the company’s top executives made sexist remarks, 63% of them chose to blame. The higher your annual income, the more likely you are to blame the top who makes sexist remarks. The main reason that hinders people’s vocalization is affecting their career development (67.4%).
Whether in the family or in the workplace, the concept of anti gender discrimination and men and women sharing family responsibilities has been deeply rooted in the hearts of the people. It is still the main means to express the attitude of “upholding the right to equality and anti discrimination” that we should influence the people around us by ourselves and others. Even when gender equality is deeply rooted in the hearts of the people, men’s role in family parenting is still missing. In the pursuit of equal rights, our actions should keep up with our ideas. At the same time, we need to be alert to the social division caused by the network advocating the antagonism between men and women. Only when the two sexes work together can we make a breakthrough in the fight for equal rights.
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