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The following is the Insight into China’s generation Z auto consumption in 2020 From Auto Home & Deloitte Consultingrecommended by recordtrend.com. And this article belongs to the classification: research report.
With the development of China’s economy and the continuous improvement of the level of automobile industry, the market management environment faced by automobile enterprises has changed from “product value operation” to “user value operation”, from “traditional marketing” to “intelligent digital marketing”.
Generation Z refers to the group born in 1995-2009, also known as network generation and Internet generation. The predictable trend and characteristics will be more conducive to the second growth of the automobile industry.
In the whole life cycle of automobile consumption, the consumption characteristics of generation Z present multiple fission values such as new demand cognition and new contact points. For most automobile enterprises, there are new opportunities, new ideas and new strategies.
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