The following is the Insight into China’s Internet medicine vertical content industry in 2021 From IResearch consulting recommended by recordtrend.com. And this article belongs to the classification: Internet medicine, research report, IResearch consulting.
The main audience of Internet Medical vertical content is clinicians and medical students, focusing on the fields of preoperative counseling, emergency self-help and so on. At present, the market is still in the initial stage of development, with a market scale of about 900 million yuan in 2019. Driven by the improvement of people’s health awareness and policy specifications, it is expected to reach 6.9 billion yuan in 2023. There are multiple market paths in the vertical field of Internet medicine, and the core is the output of medical content by traditional medical institutions and third-party content / delivery platform. Zeqiao media relies on the three-step upgrading strategy to build the transformation path of medical media enterprises.
Based on the digital marketing services and medical resources in the launch period, relying on the Internet, big data and other technologies in the transition period, the business model has changed from a single B2B service to a product based and platform based business model such as data monitoring and effect evaluation. Zeqiao media takes the content as a medium and long-term strategic plan, cuts into the real-time medical treatment through differentiated content driving and technology enabling, and constructs the smart medical ecology. In the future, with the accumulation of medical content creation and technology precipitation, as well as the active and behavioral data of users on the platform, the internet medical content platform will be deeply combined with the digital transformation of pharmaceutical enterprises, supplemented by three-dimensional animation, AR / VR and other forms, greatly improving the content carrying density and communication convenience, which has great commercial potential.
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