The following is the Insight into marketing preparation strategy and Resource Recommendation of double 11 talents in 2021 From Micro seeding easy recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
Report summary:
From bachelor’s day to nunchaku double 11, the grass planting link is lengthened and the harvest is accelerated in a new form of long cycle + multi play
Advertisers generally arrange talent marketing in the first two months of e-commerce activities. The peak of general increase in delivery is in March, April, July and September
The rhythm of nunchakus pushes the delivery node forward. From the middle and late September to the end of October, it is the centralized growth point to promote the delivery at the end of the year
Normalized grass planting is the mainstream, and only 40% of orders explicitly mention the key words of big promotion, and the preference list and list of big promotion nodes
The commercial content release of double 11 focuses on the “seamless connection” of 12 kinds of grass in the first wave of pre-sale period and return period
In the category, daily cosmetics accounted for the largest proportion, and the single quantity increased by 18.8%, and the proportion of small red books on the platform increased significantly, accounting for 32%
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