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The following is the Insight into spring festival scene marketing From Ali mom recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
Ali mom released m insight “marketing insight of Spring Festival scenes” to guide brands and businesses to prepare for spring festival marketing. As for the overall trend, the Spring Festival cycle has been lengthened, and the new year’s Eve has been opened one month ahead of schedule. More post-90s join in the Spring Festival consumption, making the consumption demands more diversified. It is found that spring festival consumption mainly comes from ten consumption scenarios and fluctuates with the approach of Spring Festival. Brands and businesses should seize the marketing opportunities of Spring Festival consumption scenarios according to category characteristics and target groups.
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