The following is the Insight into the global synthetic mobile game market in 2022 From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: research report, Mobile games.
Synthetic mobile games have become the sub category of puzzle solving mobile games with the most prominent increase in global revenue in recent years. The products of this category change rapidly, and the revenue competition of head games is fierce. This report will analyze the download volume and revenue trends of synthetic mobile games in the world and different countries, popular themes and mainstream styles, as well as the market performance of popular synthetic mobile games, and disassemble the successful advertising experience and business realization mode of synthetic mobile games.
Synthetic mobile games are the fastest puzzle solving category
From 2019 to the first half of 2022, synthetic mobile games became the sub category of puzzle solving mobile games with the most prominent increase in global revenue. In the first quarter of 2022, global revenue increased by 16% month on month, close to three times that of the same period in 2019. Since 2017, the cumulative total revenue of global synthetic mobile games has been nearly $1.5 billion.
In terms of downloads, synthetic mobile games are also one of the most prominent puzzle solving categories in the world, with strong downloads from the second quarter to the third quarter of 2020. By the second quarter of 2022, the number of global downloads of synthetic mobile games had reached nearly 400million.
The COVID-19 has driven the revenue and download volume of synthetic mobile games to rise rapidly
Affected by the global COVID-19, the revenue of synthetic Mobile Games rose sharply in the second quarter of 2020, with a month on month increase of 36%. Although it fell slightly after the second quarter of 2021, the income level is still higher than that before the epidemic.
In the third quarter of 2020, the download volume of synthetic mobile games increased by 141% month on month, reaching a record high of nearly 62million downloads. In addition to the impact of the COVID-19, the new tour “supply town – merge” under meetjoy studio is the main reason for the increase in downloads. In the third quarter of 2021, the download volume of synthetic mobile games decreased by 52% year-on-year, but it is still higher than the pre epidemic level.
The United States is the main market for synthetic mobile games
In the first half of 2022, the user expenditure of synthetic mobile games in the United States was close to US $170million, accounting for 62% of the total expenditure of synthetic mobile games in the world, which was 11 times higher than that of the second largest UK market. 《Merge Dragon!》、 Evermerge and merge Manson occupy the top three of the income rankings in most countries.
The United States is also the largest market for synthetic mobile game downloads, accounting for 19% of global synthetic mobile game downloads. India has become the second largest market for synthetic mobile games with 5.17 million downloads. In addition, synthetic mobile games also have high popularity in Pakistan, Russia and other European and American countries.
The products of synthetic Mobile Game track change rapidly and the income competition is fierce
Head synthetic mobile game revenue competition intensifies. From 2020 to the first half of 2022, merge dragons It ranks first in the revenue list, and the revenue ranking of merge Manson has increased significantly, from the 8th place in 2020 to the 2nd place in the first half of 2022.
In the top 10 list of downloads of synthetic mobile games, the product ranking is changeable and changes rapidly. In the first half of 2022, the synthetic mobile game represented by “purchase town – merge” has fallen out of the top 10 on the list, while the download ranking of “merge mansion” has risen to the first place.
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