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Insight report of “night owls” in 2021 From Mob Research Institute

The following is the Insight report of “night owls” in 2021 From Mob Research Institute recommended by And this article belongs to the classification: User Research, research report.

More than 500 million Chinese users, like Qiao Mei, have the habit of staying up until 12 a.m. I didn’t expect that as long as I go to bed before 12 o’clock every day, I have defeated one third of the people.

Men account for 64.8% of the “night owl” population. Boys are still staying up late, while delicate girls have fallen asleep early and started to have a beauty sleep. In the age distribution of “night owls”, the post-95 people aged 18-24 accounted for 36.1%.

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