The following is the Insight report of “night owls” in 2021 From Mob Research Institute recommended by recordtrend.com. And this article belongs to the classification: User Research, research report.
More than 500 million Chinese users, like Qiao Mei, have the habit of staying up until 12 a.m. I didn’t expect that as long as I go to bed before 12 o’clock every day, I have defeated one third of the people.
Men account for 64.8% of the “night owl” population. Boys are still staying up late, while delicate girls have fallen asleep early and started to have a beauty sleep. In the age distribution of “night owls”, the post-95 people aged 18-24 accounted for 36.1%.
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