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The following is the Insight report on China’s medical beauty market trend in 2020 From Deloitte Consulting recommended by recordtrend.com. And this article belongs to the classification: Deloitte Consulting , Life data, research report.
In China, with the steady increase of national disposable income, under the dual influence of consumption upgrading and the enhancement of consumer awareness brought by new digital media marketing, consumers’ acceptance of medical beauty has gradually improved, and the demand of medical beauty industry has accelerated to release. In the past few years, China’s medical beauty market has increased significantly. While the scale of the medical beauty market continues to expand, the government continues to introduce policies to support the standardization of the medical beauty industry. The regulatory environment of the medical and beauty industry is becoming more and more strict, accelerating the industry reshuffle. After the peak of investment and financing, the capital market further promotes the industry to accelerate the integration.
Although the growth rate has slowed down in recent years, the growth rate of China’s medical and beauty market is still higher than that of the global market, and the low market penetration shows that there is a huge growth space for China’s market in the future.
From 2015 to 2019, the scale of the global medical and beauty market will grow steadily, with a compound annual growth rate of about 8.2%. The scale of China’s medical and beauty market has risen from 64.8 billion yuan in 2015 to 176.9 billion yuan in 2019, with a compound annual growth rate of 28.7%. From the perspective of penetration rate, in 2019, the penetration rate of medical beauty projects in China is 3.6%, which is significantly lower than that in Japan, the United States and South Korea.
Medical and aesthetic consumer groups spread in many dimensions, such as region, age, gender and consumption ability. The consumption content and products are diversified, among which the non-surgical items are most favored by consumers because of high consumption stickiness and strong repurchase intention.
The consumption of medical beauty in Beijing and Shanghai is ahead of that in China, and the popularity in the south is higher than that in the north. Women aged 20-35 are the main consumption force, and mature women have a higher consumption level. The popularity of skin management and anti-aging management projects such as hair removal, acne elimination, Photorejuvenation, picosecond laser and thermomage is increasing.
Although covid-19 was hit by the new crown disease in the first quarter of 2020, many medical institutions were forced to shut down. However, as the domestic epidemic situation eases and stabilizes, the consumption heat of medical and beauty industry will rise significantly from the second quarter of 2020. At the same time, the epidemic has also stimulated the medical and beauty industry to speed up the online process, which is expected to reshape the industrial chain.
The intervention of Internet in the medical and aesthetic industry has improved the problems of high customer acquisition cost of medical and aesthetic institutions and the difficulty of consumers’ decision-making caused by opaque information to a certain extent. By bringing the upstream suppliers into the Yimei online ecosystem, the integration of the upstream, middle and downstream of the industrial chain can be realized in the future.
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