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Insight report on Shenzhen real business passenger flow in the first half of 2020 From Huike cloud

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The following is the Insight report on Shenzhen real business passenger flow in the first half of 2020 From Huike cloud recommended by recordtrend.com. And this article belongs to the classification: Consumer research, User Research, research report.

In the first half of 2020, social consumption will be greatly affected, with a huge decline

Since the second quarter, consumption has gradually picked up, but the growth rate of retail sales of social consumer goods began to slow down in April, may and June.

Under the uncertain environment of economic development, consumers’ income expectation is pessimistic, which has a greater impact on consumer confidence (the index of income confidence below 50 is pessimistic)

In the second quarter, the proportion of retail sales of physical commerce in the total retail sales of social consumer goods continued to decline.

After Shenzhen entered the epidemic recovery period in the second quarter, the consumer market burst out great vitality, and the monthly retail sales of social consumer goods continued to lead the national average.

However, our data show that the recovery of passenger flow in shopping centers in Shenzhen is flat, and there is still room for improvement in consumers’ confidence in “going out” consumption.

With the continuous improvement of epidemic prevention and control situation, the passenger flow of shopping centers across the country continued to pick up, and the passenger flow in the second quarter was significantly higher than that in the first quarter.

Shenzhen shopping center passenger flow also showed a significant rebound of 23.7%, but slightly lower than the national average of 27%.

In the second quarter, the shopping center returned to 66.01% of the normal forecast passenger flow, production and life are returning to the right track, but there is still a big gap from the normal value.

The novel coronavirus pneumonia epidemic situation was effectively controlled in the second quarter of 2020.

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