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The following is the Insight report on traditional TV and streaming media in 2020 From AudienceProject recommended by recordtrend.com. And this article belongs to the classification: research report, Network video.
The audience project has released a new report, “insights into traditional TV and streaming in 2020.”. Although the data show that people watched TV more than usual during the pandemic, traditional TV ratings have generally declined steadily in the past few years. In fact, only 59% of US consumers will watch traditional TV every week in 2020, compared with 83% in 2017.
In the fourth quarter of 2020, a survey of more than 7000 respondents from seven countries (the United States, the United Kingdom, Germany, Denmark, Sweden, Norway and Finland) showed that Americans are most likely to think that they will not watch traditional TV in the future, and only one third (34%) expect to watch traditional TV in five years. In contrast, nearly 60% of Britons (58%) think they will watch traditional TV programs within five years.
At the same time, more respondents are using streaming media or downloading TV programs or movies, with 81% of US respondents aged 15-45 doing so every week, compared with 49% who say they watch traditional TV. In fact, about 26% of Americans are watching less traditional TV programs, such as streaming media or downloading more TV or movies.
It’s worth noting that more than a third of US respondents (36%) think watching content on YouTube is like watching TV. Meanwhile, more and more respondents are watching YouTube on TV screens.
In terms of advertising, 93% of respondents in the United States think they watch the same ads too many times when they watch traditional TV. In addition, nearly two-thirds of US respondents (64%) believe that advertisements on traditional TV have nothing to do with them.
The traditional American TV audience is not completely absorbed in the TV program they are watching. About 7 / 10 of the respondents (71%) use other devices while watching TV.
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