The following is the Integrated marketing solution for Bili beauty personal care industry recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
When Z generation has occupied half of the beauty consumers, how to use new products and content to communicate with “Xinxi” and “Huaxin” consumers, and how to play with them in the communities and platforms gathered by Z generation, have become an important issue for many beauty personal care brands to “rejuvenate” and “upgrade”.
Based on the relevant data survey of beauty personal care industry and the user interest behavior data of B station, we studied the marketing opportunities of beauty personal care industry in B station, and combined with the classic cases, summarized the marketing methodology and diversified integrated marketing solutions, and finally implemented as “BiliBili beauty personal care industry integrated marketing solutions”. The program aims to help the brands of beauty personal care industry better penetrate into the interest circle of young people, communicate with their minds, and establish a new trust link with generation Z in station B.
Key points
B station beauty personal care content ecology is booming. In the past year, the number of up major beauty videos has increased by 60%, and the number and playback of beauty related videos have increased by three times;
The scale of users who pay attention to personal care content in station B has increased significantly, with a year-on-year growth of nearly 80% in 2020, and the value of potential consumers in the beauty industry has begun to show;
Among the beauty users of station B, the proportion of men and women is balanced, with the highest proportion after 95, and higher proportion in the first and second tier cities; At the same time, it has the characteristics of Pan interest, which brings more possibilities for beauty brands to break the circle;
B station user beauty makeup and multi interest points, to provide more marketing opportunities for brands, including oral care, makeup, dressing, lipstick and essence are the hot words of TOP5 products in the beauty care industry.
If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.
RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.
-
-
-
-
