Life dataresearch report

Investigation report on the living status of women in 2021 From Shell Research Institute

The following is the Investigation report on the living status of women in 2021 From Shell Research Institute recommended by And this article belongs to the classification: Life data, research report.

For women, buying a house not only reflects the gender equality of family property, but also their desire for a place to settle down and a place for their soul. “Her demand” is stronger, supporting female consumers to become the main crowd in the housing consumption market, and the demand of “building a nest to attract Phoenix” is changing. On March 8, Shell Research Institute released the survey report on the current situation of women’s housing (2021) (hereinafter referred to as the “report”) to investigate the current situation of women’s housing consumption, their attitude towards housing consumption and their demand for housing consumption, so as to gain insight into the unique characteristics of women’s housing consumption.

The proportion of house purchase keeps rising

Young women enter Changsha and Zhengzhou to buy houses

With the rise of “she economy”, whether single young women or married hostesses, women have more initiative in purchasing houses. The most direct manifestation is that the proportion of female real estate purchase has increased significantly in recent years. According to the report, the proportion of women’s house purchase in 30 key cities in China has increased year by year from 45.60% in 2017 to 47.54% in 2020.

Although from the stock point of view, the gender gap has not been eliminated, but the acceleration of women’s entering the real estate market is closing the gap, and there is a tendency of late strike. According to the data of China’s family tracking survey, 14.7% of urban women and 43% of men owned real estate in 2016, up 9% and 8% respectively compared with 2010. Female home buyers competed in the market at a sustained high growth rate.

The new era brings new consumer attitudes, which can be seen from the fact that women under 24 and 25-29 years old have become the main contributors to the real estate incremental market. According to the survey of Shell Research Institute, in 2020, 45.21% and 48.99% of the customers under 24 years old and 25-29 years old were female buyers, which increased by 6.58 percentage points and 6.22 percentage points respectively compared with 2017, and the growth rate was significantly higher than that of other age groups.

Besides the new consumption attitude, the support of “real estate freedom” depends more on the support of personal wealth. Women over the age of 50 are more “willing to buy” and have long been at the top of the list of women’s house purchase proportion. Similarly, the performance of women in the first tier cities who face the high housing prices is inferior to that of women in the new first tier cities. According to the report, in 2020, the overall proportion of female home buyers in 15 new first tier cities in China will be 48.04%, one percentage point higher than that in first tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen.

In Changsha, where housing prices are more stable, the proportion of women buying houses is as high as 55.81%, ranking first among the 30 key cities in China. Women in Zhengzhou, Langfang, Chongqing, Shenzhen, Jinan and Tianjin are “strong” buyers, accounting for more than men, becoming the main contribution to the local real estate market. Led by Shanghai, Suzhou, Nantong, Hangzhou, Wuxi and other cities in the Yangtze River Delta give more “requests” to men to buy houses, with women accounting for less than 45% and Wuxi even as low as 37.9%.

More extensive and high-quality participation in economic activities promotes women’s economic ability, and the family structure tends to be less children, which objectively provides more financial support for the purchase of real estate, and promotes the proportion of women’s real estate purchase to rise. According to the survey, the income of women who hold real estate is higher than that of women who do not. Among the women interviewed, 63.02% of the women who did not own real estate had a monthly income of less than 6000 yuan, while less than 30% of the women who owned real estate had a monthly income of less than 6000 yuan.

With the initiative, women also have more say in the face of real estate, the core asset of the family. According to the report, more than 60% of female respondents who own real estate said that they “play a decisive role” in the purchase process. Interestingly, the higher the education level, the greater the voice. 66.04% of female masters or doctors said that they could play a decisive role in house purchase, far more than 45.31% of women with high school education or below.

Together with the initiative and discourse power, the expansion of market groups promotes the consumption intention under the magnifying glass, and women’s consumption demand is paid more and more attention. The survey shows that transportation facilities are the top consideration for women to buy a house, and supermarkets, shopping malls, schools and hospitals are also valued by women. For the ideal living space, women pursue the integration of enjoyment and practicality. 70.81% of women want to have a sunny balcony, 58.58% and 56.14% of women want to have a zero noise bedroom and a kitchen with complete electrical appliances.

Buying a house depends on “multiple pockets”

More than half of women want to pay less than 30% of their income

Buying a house has always been a great pressure for most people, and it often requires “multiple pockets” to contribute together. According to the survey results of the shell Research Institute, 37.49% of the female respondents own their first house by “buying with the man”, and 31.9% of the female respondents need “parental support” to buy their first house. With the increasing education level and income level of women, the independence of women in purchasing houses is highlighted. Less than 10% of women own houses by marrying their husbands, and 16.42% of women claim to buy houses “on their own”.

The younger they are, the more parental support they need. The proportion of women who realize their dream of home ownership increases with age. The proportion of women aged 36-40 who bought their first home independently reached 19.38%, which was 5.97 percentage points higher than that of women aged 20-25; while the proportion of women aged 20-25 who needed parents’ assistance to buy a house reached 57.54%, which was 41 percentage points higher than that of women aged 40 or above. Not only that, the only child relies more on their parents for financial assistance, and the proportion of the first housing supported by their parents is 12.45 percentage points higher than that of the non only child.

With the development of society, the connotation of gender equality is more abundant, and the measurement also extends to family property. In the era of independent personality and economy, what is women’s attitude towards marriage and house purchase? “Mutual contribution” has become the mainstream attitude of women, and 58.03% of women agree that both sides jointly complete the down payment. For a long time, men are under more pressure to get married and buy a house. 19.81% of women think that the down payment should be funded by the man, and 7.09% of women think that the woman can pay the down payment by herself.

It is worth noting that among female respondents with higher education, the lower the proportion of “the down payment of marriage house should be paid by the man”. For example, 18.6% of female masters or doctors think that the down payment of marriage house should be paid by the man, while 27.12% of women with high school education or below think that it should be paid by the man. In addition, the younger the female group, the higher the proportion of women who think that “both sides should jointly contribute”.

After the down payment, the monthly payment is also a big pressure on some women. According to the report, more than half of the female respondents can afford to pay less than 30% of their income. 20.76% of men can afford to pay 50% to 70% of their income, 7.58% of men can afford to pay more than 70% of their income, while 9.18% and 4.14% of women choose these two items respectively.

Another focus of attention is the name of the house property certificate. According to the survey of Shell Research Institute, on the question of “the man pays down the loan to buy a house, pays the loan together, and does not write your name in the house, what’s your attitude?” 67.81% of the women interviewed said that they “do not accept” and that the married real estate is the common property of both sides, and 23.05% of the women interviewed “accept”. Comparatively speaking, the only child and married women are more calm when they don’t have their own name on the house.

In order to save money to buy a house, 50.6% of women could not spend a cent on pets, and 47.65% and 44.76% of women were willing to give up their fitness and tourism plans. Relatively speaking, clothing, bags, make-up, beauty is more difficult to give up, and the idea that a meal can not save a suite makes it more difficult for them to resist the temptation of food.

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