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The following is the Living room, the core of online family experience From Google recommended by recordtrend.com. And this article belongs to the classification: Smart home, research report, Internet Entertainment.
According to the prediction of Google, Accenture and Fjord, the Ott market in Asia Pacific region will reach 13 billion US dollars in 2019 and will grow to 20 billion US dollars by 2023. Among them, India is the most active Ott market, especially considering the larger scale and larger growth rate (1.8 billion, 15%). Although the penetration rate of smart TV in Indonesia and Thailand is not high, the release of alotvs will change this, thanks to its competitive price.
More developed online home markets such as Australia and South Korea have turned traditional TV and Ott services to one-stop platforms through TV boxes supporting IP. As Ott has turned to one-stop platform, Japan’s compound annual growth rate is the lowest, only 19%.
Rich Asian language content is the driving force for emerging markets to gain audience. In the more developed market, the integration of Ott and networking equipment has become the basic demand. In the living room, people search for content according to their own environment and needs. TV is an important item shared by most families. The living room is where family members interact around what they see.
People’s needs are holistic, but channels and access content are fragmented. The complexity of platforms, devices and applications can only bring bad experience, so it is necessary to improve the complexity of navigation.
There are two key motivations for watching TV – content is the main motivation, followed by the purpose. For example, family members watch TV together to kill time, but recommendation will affect the type of content watched.
Trustworthy and useful recommendations are a highly personal factor that requires more than just algorithms. The current discovery and viewing experience are fragmented.
The use of smart TV has gone beyond simple entertainment. It is also used for fitness, social networking, personal development and spiritual growth.
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