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Looking for new opportunities in nonlinear recovery From China’s tourism market in 2021

The following is the Looking for new opportunities in nonlinear recovery From China’s tourism market in 2021 recommended by recordtrend.com. And this article belongs to the classification: Travel booking, research report, Mckinsey .

The outbreak of the novel coronavirus pneumonia has been more than a year since the outbreak. Over 100 million cases have been diagnosed worldwide, and this figure is still increasing. In China, the epidemic situation was quickly effectively controlled, and the vaccine also brought dawn for global anti epidemic. The crisis has impacted many industries and presented different trends with the development of the epidemic.

As far as tourism is concerned, the current situation of epidemic prevention and control is grim and complex, which increases the uncertainty of industry recovery in 2021. “No need to travel” makes people turn their attention to local tourism and peripheral tourism. But overall, in the context of better epidemic control, recovery is still the theme of the industry. From April 2020 to January this year, we conducted a total of four rounds of Tourism Intention Research on the Chinese market. After combing and comparative analysis, we extracted the changing and unchanging trend of the industry.

Looking forward to China’s tourism market in 2021, we suggest that tourism enterprises should do three major things seriously: firm digital transformation, quick response to the epidemic situation, and resolute grasp of new opportunities, so as to calmly cope with the nonlinear recovery and lay the foundation for long-term success. It is worth noting that the continuous promotion of global vaccination will bring hope for the recovery of international tourism. We can see from this survey that although overseas tourism can not be realized for the time being, consumers’ desire is stronger. The key is how to explore feasible methods under the premise of controllable epidemic situation.

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