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The following is the Looking for the truth From Consumer brand report recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
Yext has released a new report, “finding the truth,” which analyzes why brands have to control online information.
European consumers are actively looking for answers
82% of the respondents said it was important for them to find out the truth. Two thirds of consumers (66%) would carefully check or verify the information they found online before sharing.
59% of respondents thought there was too much information.
According to the majority of consumers (70%), accurate answers provided by brands arouse people’s trust; 56% of consumers buy products from brands they trust.
Friends and family were the most reliable sources of information (41%), but information from businesses (17%) and brand websites (16%) raised greater suspicion.
Four out of five consumers said that brands should deal with misinformation more seriously
The vast majority of the public think that misinformation is a problem in today’s society (92%), and 42% of the respondents said it is a “very serious” problem.
The error message bubble is expanding, and 2/3 respondents (66%) believe that the wrong information will become a bigger problem in the future.
The novel coronavirus pneumonia epidemic was more worried about error information than 53% of respondents.
Over the past year, consumers have wasted billions of dollars on mispurchases caused by misinformation.
Brands need to speed up
Providing the right information is one of the most important factors (57%) when choosing products.
Only 40% of Europeans trust brands.
47% of respondents said that the brand has problems in displaying correct information online.
Four out of five respondents (79%) said brands should take false information more seriously.
Most people (45%) blame the misinformation on the brand itself, no matter where they find it.
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