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The following is the Market Research Report of Shenzhen Internet of things industry in 2020 From Shenzhen Internet of things Industry Association recommended by recordtrend.com. And this article belongs to the classification: Internet of things, research report.
Ten years ago, the Internet of things was still a very small concept, but its prospects are widely optimistic. Major research and consulting institutions are very optimistic about the Internet of things industry, and predict that the number of Internet of things connections will reach 20 billion, 50 billion, 100 billion or more in the future.
Under the temptation of the huge market cake, many players have invested in the industry of the Internet of things, which greatly promotes the development of the Internet of things industry.
Today, the Internet of things industry has made a series of achievements.
First of all, it is the vigorous development of technology. The Internet of things industry can be divided into four levels: perception layer, transmission layer, platform layer and application layer. Each level has different technologies. Ten years ago, even five years ago Ten years ago, there were not many technologies available for IOT products. They were basically based on the old technology of “new wine in old bottles” decades ago. As a result, either the performance could not meet expectations or the cost performance was too low.
In recent years, the Internet of things technology at all levels has been greatly developed, such as the emergence and evolution of intelligent sensors, RFID products with better performance, 5g, Nb IOT, cat. 1, Lora, Bluetooth 5. X, wi-fi6, edge computing, AI algorithm and other new technologies, which make the Internet of things products more in line with the market demand.
Secondly, it is the application level. Compared with earlier years, the public’s perception of the Internet of things is “only hearing its voice, not seeing its use”. At present, the application of the Internet of things has penetrated into all aspects of people’s production and life, such as taxi, shopping, bike sharing, intelligent door lock, intelligent speaker, security camera and so on.
According to our research, the annual shipment of all kinds of RFID products has reached more than 20 billion, the annual shipment of Wi Fi, Bluetooth, ZigBee and other connection technologies has also reached several billion levels, and the annual shipment of Nb IOT, Lora and other technologies is also more than 100 million. These huge connection numbers can be transformed into a variety of applications.
Finally, at the level of industrial richness, compared with the early years when the Internet of things was still a niche concept, in recent years, the Internet of things has been favored by Huawei, Alibaba, Tencent, the three major operators, Xiaomi and other giants, and big companies all regard IOT as a “niche” to the future In addition, more supporting manufacturers and entrepreneurs pour into the field of Internet of things, and the variety and number of players in the whole industry are very rich.
Although the Internet of things industry has made a series of achievements, there are still many problems in this industry.
On the one hand, the fragmentation phenomenon is serious. There are many levels of fragmentation, including technology fragmentation, application fragmentation and player fragmentation.
The fragmentation of technology means that there are many schools of Internet of things technology. To solve the needs of a project, there are often a variety of technology options, which leads to the Internet of things technology solutions. Enterprises need to accumulate a variety of Internet of things technology in order to better match the market demand.
Application fragmentation means that there are many kinds of Internet of things application projects, such as industry, city, transportation, logistics, park, agriculture, medical and so on. Even based on these subdivided industries, there will be more abundant gap fields. Each field has different industry rules and different industry chains. Therefore, for Internet of things enterprises, it needs to invest a lot of energy to study each industry Industrial applications.
Fragmentation of players means that there are many kinds of players in the Internet of things enterprises. Because the concept of the Internet of things is vague and there is no unified standard, a large number of traditional enterprises can enter the Internet of things based on their own understanding, which leads to the situation that products and solutions are mixed up in the Internet of things market and it is difficult for users to distinguish.
On the other hand, the Internet of things is a “forced” industry.
For many years, people from the Internet of things have deep feelings about this. This kind of pressure is reflected in two aspects, one is “tired”, the other is “hard to earn money”.
There are several reasons for tiredness
On the one hand, the value chain of the Internet of things is very long. In the past experience of the industrial era, we all know that the division of labor in an industrial chain is clear. Each enterprise focuses on a certain link, a certain technology, a certain product. Being a “screw” in the industrial chain is enough to make the enterprise live well. In the Internet of things industry, the value is too long, especially for enterprises close to terminal applications. When doing projects, enterprises need to have a variety of products, proficient in software and hardware, and also need to build a good service system, which will make Internet of things enterprises invest a lot of energy.
The other is the fragmentation of applications. If enterprises want to do more market applications, they need to disperse a lot of energy. Smart enterprises will focus on one or two segments, but they will also face the risks of policy changes and strong entry of giants.
On the last hand, the requirements are not clear, especially for to B and to G projects. The needs of end users are often not clear. In a long-term project, there will be problems such as change requirements, change plans, change budgets, etc.
“Money is not easy to earn” is reflected in the following aspects:
First, the project cycle of Internet of things is long, and the corresponding accounting period is also long, so the enterprise doing the project needs more investment in assets. In addition, although the Internet of things solution contains software and hardware, users often ignore the value of software, and use more tangible hardware for settlement, resulting in the gradual transparency of the market and the gradual reduction of profit margin.
Second, the market environment is easy to fall into price competition. Although there are thousands of Internet of things applications, there are not many people who dare to be “the first to eat crabs”. Most enterprises are used to being followers. Once a market is opened, a large number of enterprises will rush into it, which is easy to fall into price war and lead to the deterioration of the market environment.
Third, it is difficult for growth to break out, because the to B attribute of the Internet of things corresponds to the current market situation of the project system, which leads to the low degree of standardization of enterprises. Although giant enterprises are trying to standardize IOT business as much as possible, the results are limited. The growth of Internet of things business can’t be the same as that of Internet enterprises. In just three or two years, it can grow into a giant in the industry. The Internet of things is not a fast money making industry.
Of course, intelligence is an irreversible trend of the whole society, and there is no doubt about the application prospect of the Internet of things in the future. However, at the present stage, the whole industry is still in a “chaotic stage”. How the future will evolve requires the choice of the market.
Based on the current characteristics of the Internet of things, we have made a comprehensive survey of the Internet of things industry in China, especially in Shenzhen. In this survey, through online questionnaires and offline enterprise visits, we have contacted more than 300 people in the whole industry chain of the Internet of things, including perception layer, transmission layer, platform layer, application layer, security and industrial services Many Internet of things enterprises to understand their current operation status.
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