The following is the Marketing methodology of brand rejuvenation From Wechat easy recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
With the change of generations and the change of discourse power, generation Z has become the most active force in social media, the new main force in the consumer market, and one of the most important target groups of new consumer brands.
As a cultural community of young people, station B is catching the trend of generation Z young people and new opportunities of consumption potential for brands. At the same time, it has become a new battlefield for more and more brands to focus on, compete for young traffic and carry out marketing.
However, the unique content ecology, layer labels and user habits of station B have made many brands “acclimatized”, making it difficult to achieve effective marketing, and even ended in failure.
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