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The following is the Marketing toolkit report 2021 From WARC recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
WARC has released a new report, “2021 marketer toolkit.”. In response to the economic recession, marketing personnel are facing a difficult economic environment. There are pressures on brand investment, agency and supplier fees, and sponsorship. Investment in performance marketing is changing, which in turn accelerates the trend of digital channels, with Amazon and tiktok as typical examples of growth.
Keep efficiency in the age of e-commerce. The popularity of covid-19 has accelerated the growth of e-commerce worldwide, and most marketers believe that this change is permanent. Coping with this trend is a top priority in 2021. Some enterprises are exploring the choice directly facing consumers, looking for ways to make it easier for consumers to buy repeatedly. This change will have a chain reaction to brand strategy and media investment.
Attract family consumers. As restrictions on consumers in many major markets will continue until 2021, the “family” lifestyle will continue to drive change and may bring new opportunities. For brands, this means it’s important to find out where and how to become a popular part of consumers’ family life.
Success in a closed network. Third party cookies are about to become obsolete due to regulatory pressure and unilateral actions by companies including apple and Google. In this way, the large “walled garden” has more power. With a few media platforms dominating digital advertising, marketers are faced with the arduous task of managing their activities between these garden walls.
Deal with market turbulence. Enterprises will continue to feel confused before 2021. While most enterprises are trying to keep up with the market trend, they are also investing in some form of “digital transformation”. This will be an opportunity for some marketers to help businesses cope with the ever-changing market and “better rebuild.”.
Looking for blank space in health. As reconstruction begins, health will remain central. More and more brands are entering this area to adapt to the emerging consumer priorities around physical and mental health. As healthcare becomes more digital, brands need to consider their products to ensure inclusiveness and trust.
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